Common Sense Advisory polled 3,002 consumers in 10 countries in their languages to test the hypothesis that companies can increase their sales by localizing their products and websites. We found a substantial preference for the consumer’s mother tongue. This partiality leads many potential prospects unsure of their reading skills to avoid English-language websites, spend less time during their visits, and not buy products that lack instructions or post-sales customer support in their language. In summary, we found that more local- language content throughout the customer experience leads to a greater likelihood of purchase.*
Here at Ocean Translations, we have recently partnered with a technology provider that makes website projects very fast and simple. The technology automates a great deal of the process, while still offering human translation, so that your team spends less time on localization.
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* Source Common Sense Advisory