ROI Lifts the Long Tail of Languages in 2012
“Reaching 80% of the world’s online population in 2012 requires translating content into more languages than in the past. That’s the bad news. In this brief, we reveal the good news that return on investment (ROI) escalates across the board for translation spending as more and more people around the world become information consumers.”
Download this free report now on the Common Sense Advisory website
www.commonsenseadvisory.com
This is an update on how the growth of online language populations around the world has changed since 2010. Global marketers should track these critical metrics — including Availability Quotient as a basic for campaign reach and share of world online wallet (WOW) for market selection — in order to make intelligent decisions about spend and marketing measurement.
